LEGO

Lego was founded by Ole Krik Christiansen (1891 – 1958), a carpenter from Billund, Denmark in 1932. Lego is derived from Danish phrase “leg godt” which means “play well”. Lego started by making wooden toys and it was not until 1947 that they expanded into producing plastic toys. The now familar looking brick was not produced until 1949. Lego motto is “det bedste er ikke godt” which means “The best is never too good”. However, it was only in 1954 that Christiansen’s son, Godftred saw the potential to be a creative toy system. The modern brick design was only patented in 1958 after resolution of a string of technical issues including soucing for the right material.

It is interesting to note that all lego pieces produced although diffeerent in design ang purpose, are always compatible with each another. This is made possible as the each piece of brick have tolerance as smalll as 10 micrometres that enabled the brick to held firmly yet disassembled easily.

Lego have been selling their sets in themes- Lego’s own character and classic themes and licensed theme from cartoon, film and video game franchise. Some themes have since been retired and the current ones include Angry Birds, Architecture, City, Creator, Friends, Game, Ghostbusters, Ideas, Jurassic World, Mindstorm, Minecraft, Minifgures, Movies, Nexo Knights, Ninjago, Pirates of Carribean, Scooby Doo, Simpsons, Speed Champions, Super Heroes, Technic, The Hobbit, Ultra Agents, Star Wars

The first Legoland park was opened Billund, Denmark in 1968. Since then four other Legoland park have been opened in Windsor (UK), Carlsbad (Californa), Deutschland, Florida. Th latest Legoland park opened in 2012 at Nusajaya, Malaysia. This is the first Legoland park in Asia and a stone throw from Singapore across the second link.

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